A new website has launched promoting best practice in the media relations sector, with a 'bill of rights' calling on PR agencies to adhere to various rules when sending bumf to media people. The rules have been devised in association with various journalists and bloggers, and cover most of the PR bugbears of your average media type.
Among the 'rights' listed on the 'An Inconvenient PR Truth' website are that PR people only send press releases to journalists who have given the OK to receive such things, that releases are timely and targeted, and that PR officers don't bug journalists on the phone once a release has been sent. Yeah, good luck with that.
A number of key PR people have given their backing to the website, including Borkowski founder Mark Borkwoski and Stephen Waddington, MD of Speed Communications. The former told PR Week: "PR spam is as contagious as chlamydia and has the same effect. It can cause sterility in the people infected. The only difference is that everyone in the PR world's passed on a spam infection at some point, accidentally or not".
You can find out more about the campaign at www.inconvenientprtruth.com
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