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UNLIMITED | Guardian iPhone app downloaded over 100K times

Guardian iPhone app downloaded over 100K times

by creativebiznews 23. February 2010 15:00

The Guardian's iPhone app has been downloaded over 100,000 times since its launch last December, the newspaper group has just announced.

I don't know if that's good going or not, by comparison just over 300,000 people buy The Guardian paper each day.

The app is unique in terms of the broadsheet's online output in that you have to pay to download it - £2.39 – whereas all other Guardian digital services are free and bosses there, unlike bosses at other newspaper groups, have said they intend to keep it that way in the medium term.

The Guardian themselves seem to think selling 100,000 apps in two months is pretty damn good going. Their Digital Content boss Emily Bell told CreativeBusiness: "Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App. The feedback we received at Mobile World Congress in Barcelona last week from both the industry and users was very complimentary, and we are thrilled that the app is being showcased in Apple's latest television campaign".

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Comments

4/19/2010 8:59:45 AM#

Have you ever considered adding up more videos about the guardian to your weblog posts to keep the readers more entertained? I mean I just read through the entire piece of yours and it had been very high-quality but since I'm mare like a visual learner,I found that to be extra helpful well let me know how it turns out! I enjoy what you guys are always up too. Such clever work and reporting! Continue the great works guys I've added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I'll visit your blog regularly for some latest post.

Grady Rocco

4/26/2010 1:29:38 PM#

But "The Guardian newspaper" version for the iPhone (and other mobiles)does not make it easy to navigate. it also takes long to load.

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5/2/2010 3:48:18 PM#

Perhaps you have considered adding up extra video clips about the guardian to your blog posts to keep the readers more entertained? I mean I just read through the whole piece of writing of yours and it had been absolutely good but since I'm more of a visual learner,I found that to be further helpful well let me know how it turns out! I love what you guys are always up too. Such skillful job and reporting! Continue the great works guys I've added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I'll visit your blog regularly for some latest post.

Anisha Redwood

5/3/2010 11:27:34 AM#

I think it's good for the customers because they can save with using the iPhone app a lot of money. But I ask myself how long can this model resist. If nobody buys the paper edition of the newspaper how the get the money? Via advertisements? I don't know.. But the future will tell us. Thanks for you posting and toughts.

Erotikshop

5/26/2010 8:54:58 AM#

I am a regular reader of this blog. It’s really interesting news to read that the Guardian's iPhone app has been downloaded over 100,000 times since its launch last December, the newspaper group has just announced. I too have an iphone and so I think this blog is a helpful one for me. Thank you so much for providing me this valuable information through this post. Keep posting interesting topics like this and I will be waiting here to read them all.

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9/1/2010 7:33:29 PM#

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