
The Guardian's iPhone app has been downloaded over 100,000 times since its launch last December, the newspaper group has just announced.
I don't know if that's good going or not, by comparison just over 300,000 people buy The Guardian paper each day.
The app is unique in terms of the broadsheet's online output in that you have to pay to download it - £2.39 – whereas all other Guardian digital services are free and bosses there, unlike bosses at other newspaper groups, have said they intend to keep it that way in the medium term.
The Guardian themselves seem to think selling 100,000 apps in two months is pretty damn good going. Their Digital Content boss Emily Bell told CreativeBusiness: "Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App. The feedback we received at Mobile World Congress in Barcelona last week from both the industry and users was very complimentary, and we are thrilled that the app is being showcased in Apple's latest television campaign".