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Five utilise US stars in new network ad

by creativebiznews 23. February 2010 14:40

Channel Five, or Five as they insist on being known, have secured a number of big names from the US TV shows they air to appear in a new ad campaign for the network.

Taking a leaf of Channel 4's book – who have also incorporated actors from the US shows they air in their channel-wide marketing – the likes of Joseph Fiennes, Gary Sinise, Laurence Fishburne, Simon Baker, Mark Harmon and Marg Helgenberger will all appear in the new LA-filmed adverts. Between them those actors represent Five aired shows like 'The Mentalist', 'Flash Forward', 'NCIS' and various versions of the 'CSI' franchise.

The trailer is called The Drama Continues and will premiere on Five itself tonight. The network says it is the first time that rival US TV studios Warner Bros, CBS and ABC have all agreed to allow their stars to appear in the same trailer in this way.

Tags: five, joseph fiennes, gary sinise, laurence fishburne, simon baker, mark harmon, marg helgenberger, the mentalist, flash forward, ncis, csi

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