Facebook is threatening to sue the Daily Mail after the tabloid wrongly claimed that one of its freelance writers, a middle aged man, had successfully posed as a 14 year old girl on the uber-social network and that, "within seconds" he was approached by older men who "wanted to perform a sex act" (or, possibly, a 14 year old girl writing for a rival paper successfully posing as an older man, who knows?).
The Mail's big mistake was that while said freelance writer - Mark Williams-Thomas - had indeed posed as a 14 year old girl on a social network and had indeed been approached by a dodgy older man, the social network he was using was not Facebook, and he claims that the paper were well aware of that fact but incorrectly edited his article to name the market-leading social networking site anyway.
Facebook quickly threatened a libel action, and The Mail subsequently removed the firm's name from the story online and published an apology. Well, I say they removed the firm's name from the report online, they did cut it from the article and headline, but Facebook say they are still name-checked in the story's page title and URL, both of which influence Google searches. The paper admitted that because of "technical issues" (ie, no one at the Mail knows how to work a website) that was indeed still the case, but that the paper was now getting those Facebook mentions removed too.
Nevertheless, Facebook says it is still consulting its lawyers over the reputation damage done by the original story, and the paper's slow removal of all elements of it. A UK spokesman told the Guardian that the company was assessing what "brand damage has been done".
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