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UNLIMITED | Cowell offers rivals PR jobs

Cowell offers rivals PR jobs

by creativebiznews 22. December 2009 13:00

Simon Cowell has reportedly offered communications jobs to the couple who managed to beat him and his 'X-Factor' machine to the Christmas number one slot this week. Though I’m not sure they are all that interested in the offer.

As you have surely seen, Essex-based couple Jon and Tracy Morter staged a grass roots Facebook campaign to try and get a 1992 track by shouty rockers Rage Against The Machine into the Christmas number one slot, instead of a cover version by the winner of Cowell’s talent show franchise.

Despite staging their campaign from their living room, while Cowell had a prime time TV show, major record company, high street presence and large marketing budget on his side, it was the Morters who were celebrating when the Christmas chart was announced on Sunday. It was a real victory for organised online communications, and another demonstration of how social networking has really come of age in 2009.

Speaking to the Daily Mirror, Cowell revealed he had called Jon Morter and offered him a job at his record company. He said: "I am genuinely impressed by the campaign they have run. It has been a good campaign with no dirty tricks and without any funding. This is their first attempt at putting out a record and they got a Christmas number one, so they have not done badly at all. [I called them], I wanted them to come and work for me. I was deadly serious, but they haven’t taken me up on the offer".

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Comments

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