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UNLIMITED | BBC Radio chief defends cuts

BBC Radio chief defends cuts

by creativebiznews 5. March 2010 12:17

The BBC's chief Pepsi expert and radio boss Tim Davie has defended the Beeb's controversial decision to axe the Asian Network and 6music.

Davie, who became head of BBC Audio & Music in 2008 bringing, erm, zero seconds of experience in radio and music to the table, has blogged about the cutback plans amid mounting opposition to the proposals, especially in relation to music service 6. Davie argues that, while he loves the two services that are facing closure, it is right for the Beeb to focus its radio resources into making a smaller number of stations more brilliant, rather than spreading it out to nine national stations, two of which have only small audiences.

He blogged yesterday: "I do not believe that offering the current range of nine stand-alone digital networks is the right way to serve audiences and ensure radio remains strong in a digital world. And, while digital radio has seen growth, my concern is that current development remains slow. So we are proposing to reduce the number of stations and re-invest in our five core networks - Radios 1, 2, 3, 4 and 5 Live - and extensions of these services, while maintaining our overall investment in digital radio to use in a range of innovative ways to provide listeners with great digital content".

He continues: "But this strategy of focusing efforts on doing fewer things better also means difficult decisions. Clearly we didn't arrive lightly at the decision to recommend the closure of 6music: it is distinctive, much loved and I too am passionate about its output. But I believe the best way for us to provide that kind of programming is by looking at other ways to find it a bigger audience. While we are re-focussing on fewer networks, we will consider how the range of music played on Radio 1, Radio 2 and Radio 3 should adjust to ensure we continue to offer a diverse spectrum of new and UK music as part of our stronger focus on originality and distinctiveness".

CreativeStudent.net's sister publication CMU, the music business news service, has responded to Davie's remarks thus:

Of course, as someone or other I was reading about the other day said, the BBC is in a very tricky position, because while key players in the political community are constantly calling on the Corporation to make cuts, there will be vocal groups who speak out in support of any service or programmes that are axed in order to streamline the Corporation. And even those of us in the 'save 6' camp must recognise that the high volume of the support being heard for that particular station this week is in part aided by the fact some of its most passionate supporters work in the media, or are active Twitter users.

But then again, my two main problems with the BBC cuts proposals remain, and nothing Davie or his boss Mark 'Tommo' Thompson has said have addressed these two points.

First, both Davie and Tommo justify cutting services like 6 so that they can improve "quality" elsewhere in the Corporation's output. This is a clever rouse, because it's a justification that sounds good but means nothing. It also assumes that you get better quality TV and radio programmes when you spend more money.

While it's true that there is a minimum amount of money you need to spend to get good content (a minimum many commercial radio stations don't provide their programmes any more), the vast majority of BBC Radio's national shows are over-funded and over-staffed, with Radio 1 and Radio 2 the most guilty in this regard. Pumping more money into these stations will just mean they become even more over-funded, not that the quality of programming will improve.

Second, the aim of these cuts is primarily to placate critics in the commercial sector. Those commercial critics complain because Radios 1 and 2 - which compete with their stations - have an unfair competitive advantage because of the vast over-spending and over-staffing that goes on. The proposals of Davie, Tommo and John Tate, who wrote the cuts document, will actually make this imbalance worse and piss off the commercial radio sector even more.

While it can be a good thing to bring in expertise from outside the media into broadcasting companies, to ensure alternative thinking at the top, you get the impression here that the fact Davie, a former fizzy drink seller, and Tate, a former Tory Party twonk, know little about making good radio is in part behind such a misguided strategy being employed. Tommo is a former programme maker, but has his heart in TV not radio, and certainly not music.

So yes, us 6 fans are emotionally attached to a minority interest station, and we are using our media connections to kick up a bigger fuss than our number should probably allow. But CMU's problems with the plans to axe 6 remain unemotional - Davie, Tommo and Tate are just employing bad strategy.

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