The Advertising Standards Authority has criticised the NME for running an ad for fashion house Fly53, which featured a man gripping another guy by the throat and pointing a gun to his head. The cartoony ad was based around Fly53's ongoing shtick of "confessing your fashion crimes".

The brand and the mag denied the ad glamorised gun crime, saying it was aimed at an "educated, creative and intelligent young market" who wouldn't infer any sinister messages from the artwork (NME readers educated, creative and intelligent? Yes, of course they are, you doubters you).

But the ASA said the ad was "aggressive and threatening" and had a "menacing atmosphere" and should never have been published in the music weekly.