Absolute Radio has settled its trademark dispute with Absolut vodka. Those with good memories will remember the vodka company objected to Virgin Radio being rebranded with the Absolute name in 2008, despite the difference in spelling and the fact they sell booze rather than radio shows.

The drinks company said they believed there could be confusion between their two brands, and also pointed to their music sponsorship activity and an Absolut branded music website as an area where the two firms had operations in common. Trademark infringement and passing off litigation followed.

But both companies confirmed an out of court settlement had been reached this morning. The terms of the deal aren't known, but Absolute Radio boss Clive Dickens said: "Absolute Radio is pleased with this settlement which will see us continue to build our music radio brand and advance our position as one of the leading commercial radio networks in a digital age".

Edinburgh based investment management firm Baillie Gifford has announced it will sponsor no less than seven literary festivals around the UK, including the one in its home city that takes place during Edinburgh's main August festival season. The finance outfit's literary associations will begin with the Bath Literature Festival which kicks off next weekend. Other events to benefit from the sponsorship programme include literary festivals in Cheltenham and Windsor.

Baillie Gifford marketing chief James Budden said he thought the (normally aging) audience found at literary festivals would be the right demographic for his company, while adding that he believed there was a "correlation" between "the diligence and imagination that successful writers bring to the creative process and what we bring to investments here at Baillie Gifford".

Oh, the complicated rules regarding sponsorship on British television, which insist the branded idents that run before sponsored shows on commercial TV stations are clearly not part of the programme, but at the same time clearly not a conventional advert.

Sky are pissed off with media regulator OfCom, who have just ruled that idents used by Currys as part of its sponsorship of 'The Simpsons' on Sky1 are too like adverts to be inline with the rules. The problem is that the spot specifically advertised some of the electronics chain's services, rather than just saying "Currys pays cash to be associated with 'The Simpsons'" or something similar.

Sky are annoyed because they say they ran the spots by OfCom before they put them on air and initially got the all clear. But the regulator says the idents clearly breach their rules, while adding that anything they may have said about the sponsorship spots before they actually aired can only be considered "general guidance", because they will only ever formally rule on such things once something is actually on TV. Which seems a bit silly when a broadcaster specifically asks for advice, but there you go.

OfCom said in a statement: "[We do] not accept Sky's view that, in advance of transmission, Ofcom had 'confirmed that the [idents] were compliant'. Ofcom is a post-transmission regulator and has always made clear to its licensees that it does not offer pre-transmission clearance or compliance approval".

Homer Simpson was unavailable for comment.

The new ad-funded download store based in Australia - Guvera - is set to launch in its home territory in time for Christmas. McDonald's, Mountain Dew, Domino's Pizza, Bacardi, Slush Puppie, Activision, Schweppes and Johnson & Johnson are reportedly on board as brand sponsors.

Ads won't be attached to songs, rather each brand will have their own channel on the Guvera website. Apparently you'll fill out a quick form, and be directed to a relevant brand's page where you can download a certain number of tracks. When you reach your quota of, say, Maccy D-funded downloads, you can opt for a different brand's channel. Presumably the brands hope to buy some consumer love by giving you some free tunes.

The brands will cover the royalty costs associated with the free downloads. Both Universal and EMI will be providing tracks at launch.

B2B publisher Haymarket is restructuring its titles aimed at the marketing and advertising industries, a move which will see the closure of one magazine and the significant downsizing of another. Media Week, aimed mainly at those on the media-buying side of the advertising industry, will close after almost 25 years in business. Revolution, which covers digital marketing and internet-based media, will become a quarterly supplement inside sister title Marketing. It's thought both titles will retain their websites and accompanying award events.

Unlike PR Week, which serves the more clearly defined corporate communications sector, there has always been some crossover between those Haymarket magazines aimed at the marketing and advertising sectors – Marketing, Campaign, Media Week and Revolution.

The restructure is expected to result in just one editorial team covering the wider marketing and advertising industries, creating content for the print-based Marketing and Campaign magazines, and the Marketing, Campaign, Media Week and Revolution websites. They will also continue to feed in content to the Brand Republic website, which aggregates content from all of Haymarket's marketing titles as well as the more autonomous PR Week. 

Haymarket has begun a consultation with staff on the restructure, which is expected to result in 18 job losses.

Waitrose has entered into a multi-layered marketing partnership with Camilla Kerslake, the 21 year old classical music singer who has been winning press attention mainly by being the first signing to Gary Barlow's new record label.

The campaign will centre on a new TV ad which will be sound-tracked by Kerslake's version of the hymn 'How Can I Keep From Singing?', recorded exclusively for the supermarket chain. A number of other promotions will follow, including Kerslake performing at various Waitrose organised events. They will also stock the singer's music in store.

As well as promoting the retail chain in the run up to Christmas, the partnership will also promote the singer, whose debut album is released this month. Presumably Waitrose hope that if they help launch Kerslake to the masses they will share in the press coverage that may follow.