A new music recommendation service called mflow has announced a number of media partnerships ahead of its April launch.

mflow is a bit like a music-specific version of Twitter, users can recommend favourite tracks to their followers, who can then stream the recommended track in full once and, if they like it, buy the track, all via the one mflow widget. The recommender then gets 20% of the download fee as a credit to spend on other music recommended to them by the people s/he follows. The service has been in beta for a while, and will properly launch next month.

The media partnerships are with Bauer titles Q, Kerrang! and Mojo plus the NME and Clash, and will see the digital firm profiled across those partners' media. Each media will also start recommending top tunes via mflow. 

mflow marketing man Atan Burrows told Creative Business: "Reaching users through major music titles is a key part of our marketing strategy pre-launch. The titles we are partnering with are all trusted sources and play a vital role in the recommendation of new music. [And] all the titles we will be working with will also have their own profiles on mflow, which will allow them to recommend and share new music with their readers".

Mojo is the now the biggest paid-for music magazine in the UK. In the latest round of ABC magazine circulation figures, published this week, the Bauer-owned monthly scored an average circulation of 98,484, putting it ahead of sister title Q, which now sells 94,811 copies each month (though, interestingly Mojo has a higher mail-order subscriber base than Q, which means when it comes to music mags actually sold at newsagents, Q is actually still bigger).

Both Mojo and Q nevertheless saw their circulation figures fall year on year, a common theme across the printed music media. IPC's NME and Uncut, other Bauer title Kerrang!, Development Hell-owned Word and Mixmag, and even a recent success story in the music press, Future Publishing's Metal Hammer, all saw their ABC figures fall too. In fact, in terms of newsstand titles, only Future's other music mag, Classic Rock, had a good ABC result; they saw their circulation rise 1.3%.

MAMA Group-owned freebie The Fly remains the biggest magazine in terms of circulation, with 108,906 copies now going out each month.